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Financial Planning: Business Valuation 101

Every business owner and entrepreneur has different goals. Whether you want to retire early, pay off debt, or pass your company on to the next generation, financial planning is essential…

September 22, 2022

Written by Kevin

Every business owner and entrepreneur has different goals. Whether you want to retire early, pay off debt, or pass your company on to the next generation, financial planning is essential to accomplishing these goals. A lack of planning can lead to several consequences, such as missed opportunities and decreased value for your business. Therefore, you should consider financial planning to set your business up for success.


One integral aspect of financial planning is business valuation. This process helps business owners understand their company’s worth and how much they could potentially sell it for. There are many benefits to having your business valued, and working with a professional team can ensure that you get the most accurate information possible.


This blog post will discuss business valuation and its importance in financial planning. We’ll explore different methods for valuing a business and how you can increase its value. In addition, we’ll touch on why working with a professional is often the best option regarding business valuation. Whether you’re an experienced business owner or just getting started, keep reading.

What Is Financial Planning, And Who Needs It?

Financial planning means creating a roadmap for your business that considers your objectives, current situation, and potential risks. Through financial planning, you can ensure the management of your resources matches what you want to achieve. It often involves using financial tools and services, such as investment vehicles, insurance, and tax planning strategies.


On the other hand, there’s no one-size-fits-all answer to who needs financial planning. While some business owners or entrepreneurs may believe they don’t need to engage in financial planning if they aren’t looking to grow their business, that isn’t the case. Planning can help business owners protect and grow their wealth at any stage of their journey.

The Benefits Of Financial Planning

There are many benefits of financial planning, including but not limited to the following:

Improved Decision-Making

One of the main benefits of financial planning is that it enables you to make better decisions for your business. When you clearly understand your financial situation, you can make informed choices about allocating your resources.

Increased Efficiency

Financial planning can make your business more efficient because it allows you to identify areas where you may be wasting money. For example, if you’re overspending on inventory that isn’t selling, you can adjust your budget through financial planning. As a result, you’ll be able to run your business more efficiently and effectively.

Protection Against Unexpected Events

No one knows what the future holds, but financial planning can help you protect your business against unforeseen events. You can create a contingency fund to cover unexpected expenses without dipping into your operating budget. As a business owner, feeling prepared for the worst-case scenario can give you confidence and free up your mind to focus on other aspects of running your business.

Improved Cash Flow Management

Cash flow is the lifeblood of any business, so it’s essential to keep tabs on your inflows and outflows. By creating a financial plan, you can ensure you always have enough cash on hand to meet your obligations. This aspect is particularly beneficial for growing businesses, as they may need to invest in additional inventory or staff.

What Does Financial Planning Include?

Financial planning for businesses usually includes the following components:

Goal Setting

The first step in financial planning is setting realistic business goals. Consider what you want to achieve and when you want to achieve it. Be sure to factor in any potential obstacles that could prevent you from doing it and their consequences.

Financial Analysis

After you’ve set your goals, it’s time to analyze your business’s financial situation. This step involves reviewing your past financial statements and projecting your future income and expenses. You’ll get a clear picture of your business’s current financial health and where it’s headed in the future.

Identifying Risks

No business is immune to risk, so part of financial planning is identifying the risks that could potentially impact your business. These risks could be internal, like employee theft or mismanagement, and external, like economic recession or natural disasters. Once you’ve identified the risks, you can develop mitigation strategies.

Creating A Plan

You can start creating your financial plan with all the information you’ve gathered. Developing a budget, estimating your tax liability, and choosing the right investment products for you are all important aspects of financial planning. It’s worth noting that every business has unique needs, so your financial plan may look different from other businesses.

Implementing The Plan

Now it’s time to put your financial plan into action. Put the right policies and procedures in place to guarantee you’re following your plan. You may have to change your business downsizing your office space or switching to new accounting software, for example, but these changes will be for the better.

Monitoring The Plan

The final step in financial planning is to monitor your progress and make adjustments as needed. You should review your financial statements regularly and modify your plan if you’re not on track to pursue your goals. Remember that your business is constantly evolving, so your financial plan should be a living document that changes as your business does.

What Is Business Valuation, And How Does It Work?

Now that we’ve covered the basics of financial planning, let’s turn our attention to business valuation. Business valuation is determining the fair market value of a business, which you can use for a variety of purposes, such as:


  • Setting a selling price
  • Determining the value of equity
  • Obtaining business financing
  • Allocating business assets


This process requires understanding the unique factors that contribute to a business’s value, like its size, growth potential, and profitability. After identifying these factors, a valuation expert will use one or more methods to calculate the business’s value. Some business owners choose to value their business themselves, but it’s usually best to work with a professional.

Different Methods For Business Valuation

People who value businesses use mainly three methods: the income approach, the market approach, and the asset approach. Each method has pros and cons, so choosing the right one for your particular situation is essential.

The Income Approach

The income approach is the most commonly used method of business valuation. This approach values a business based on its future economic benefits. The two main methods of the income approach are the discounted cash flow method and the capitalization of earnings method.

The Market Approach

The market approach values a business based on its sale price in the marketplace. It’s helpful when there’s an active market for businesses like yours. To calculate the value using the market approach, you’ll need to find comparable sales of similar companies.

The Asset Approach

Lastly, the asset approach values a business based on the fair market value of its assets. When there’s no active market for businesses like yours or when the company is being liquidated, the asset approach typically works best. It requires you to add the fair market value of all your business’s tangible and intangible assets.

How To Increase Your Business Value

You may be wondering how you can increase your business’s value. There are a few ways to do this:


  • Increase Revenue: The most obvious way to increase your business’s value is by growing its revenue. Expanding into new markets, developing new products or services, or improving your marketing efforts are good ways to do this.


  • Decrease Costs: Another way to increase your business’s value is to decrease costs. You can streamline your operations, negotiate better terms with suppliers, or automate specific processes.


  • Improve Profitability: Improving your profitability will also increase your business’s value. If you pursue this route, focus on improving your gross margin rather than just growing your top-line revenue. You can also try to make your business more efficient.


  • Build A Strong Team: A strong management team is one of the main factors determining a business’s value. If you can attract and retain top talent, you’ll be well on increasing your business’s value.

Why Work With A Professional To Value Your Business

If you try to value your business independently, you might make mistakes. This task isn’t as simple, and you might not know everything about determining a business’s value. A wrong valuation of your business could have severe consequences since you may require this information in court or during business negotiations. Therefore, consider professional business valuation an investment rather than a cost.


A professional valuation expert will have the knowledge and experience to value your business accurately. They’ll be able to help you understand the different methods of valuation and choose the right one for your situation.

Nesso Wealth – Work With A Team Of Professionals

At Nesso Wealth, we have a team of experienced professionals who can help you set your business up for success. We’re there for you if you’re looking for professional business valuation or any other aspect of wealth management. Regardless of your financial goals, business size, or industry, we can create a custom financial plan for you to work toward your desired results. Our purpose is to assist you in making intelligent financial decisions and direct you toward true financial freedom.


We always act with the utmost integrity and honesty and are committed to providing our clients the best possible service. We’ll be ready to answer any questions and help you with every step. Contact us today if you’re prepared to take your business to the next level.



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